http://www.YourStoryTeller.org
Rational:
Storytelling is an ancient art, with the earliest form of storytelling being oral, combined with gestures and expressions. It has been especially
popular in low literacy communities. With the emergence of mass media, digital story telling is getting popular. It started as one-way
communication like mass TV or media campaigns to a two-way participatory story-telling where interactive discussion is initiated post the
story. Storytelling is a proven methodology for inculcating sustainable behaviors. It has shown a unique capacity for raising awareness among
large numbers of people on critical social issues and motivating them to adopt new behaviors. Everyone has a story to tell. But there are billions
of people in the world whose stories are never told and never heard by people. These stories determine the cause of their state of life. Without
knowing their stories we neither can understand their problems nor provide solutions to their problems.

ZMQ has created a platform called YourStoryTeller (YST) which produces and disseminates short and impactful digital animated stories on
critical social issues on click of a button. The stories are produced in multi-lingual mode with text and voice.
YourStoryTeller will tell the stories of the poorest of the poor, unreached and disconnected; people who are suffering from diseases with
special focus on pre-natal care, immunization, new-born care, danger signs in infants, menstrual hygiene, WASH, adolescent reproductive
and sexual health; Communicable diseases like Tuberculosis, HIV/AIDS, Lerposy, Polio, Malaria, Debgue; Dieseases born due to climate
change; Non-communicable diseases like Diabetes, Hypertenison, Cardiac, Stroke and Mental Health. YST will focus on these topics. There
will also be some inspiring stories, how some of them have overcome these barriers and emerged as champions. This will give us ideas to
take right path and design right solutions for them. This will also open the eyes of the policy makers, common man and build empathy.
These stories will give directions to solution designers, why and how to tackle these social problem.
YourStoryTeller is an attempt to tell the stories these billions of people which will determine (tell us) the root causes of their problems and
help us finding solutions and empowering them and others. And for these communities themselves, these stories work as best practices
which can be shared within themselves to learn and bring in sustainable ways to the change their lives.
The stories produced on YourStoryTeller channel have 4-6 scenarios, are animated with local text and local voice-over. It has been evidenced
that short animated stories creates a greater impact on the minds of the users. Researchers from the Statistic Brain Research Institute, USA have
found that the average human attention span has dropped by 33% since the year 2000, and the average length watched of a single internet video
is 2.7 minutes.
We will also tell the success stories of the programs which have impacted the ground. We will tell the baseline stories, impact stories, and
inspiring stories of those people who have fought and overcome the challenges. We believe that the problems can be solved, but it needs right
kind of solutions at the right time.